Website Copywriting

Establishing the voice, vision and values of a brand is vital to its success. When brands are clear and intentional about these core building blocks, they make it easy for the right customer to find them. They also make it easy for that customer to trust them.

Across many facets of brand development over more than a decade, I've learned that good branding is about more than just aesthetics. It's about creating a meaningful connection with a specific audience. So it makes sense to identify who exactly makes up this audience.

What archetype does this person fit into? What motivates and challenges them? What do they value? What do they want to solve? Once you can flesh out exactly who this person is, it becomes easy to understand how to position a brand to serve them.